Stories That Move You
Gyrate Media helps brands, nonprofits, and mission-driven organizations uncover, develop, and share the stories that connect people to purpose.
Projects
Verizon
IMPACT storytelling
Brandless
Strategy + Video + Recipes
Clinique "Storychangers"
influencer content + video
Citibank
strategy & content creation
Keys SoulCare
Editorial Direction
P&G
editorial direction
People
content audit
TueNight
Our Own brand for women 40+
Select Clients
Human Stories. Real Impact.
From content strategy and editorial planning to video production, photography, and social storytelling, we help clients translate complex ideas, community impact, and human experiences into compelling narratives.
Strategy
Every great story starts with a clear purpose. We help organizations identify the stories worth telling, understand their audiences, develop editorial frameworks, and create content strategies that support business, communications, and community goals.
Storytelling
We specialize in finding the human story at the heart of an initiative, program, brand, or movement. Through research, reporting, writing, video, photography, and editorial development, we create authentic narratives that inform, inspire, and connect.
Craft
We make content! We are a network of in-house and external storytellers - producers, videographers, writers, photographers, graphic designers and much more.
"We hired Gyrate Media to help us with strategic content insights and a detailed, multi-platform content audit across People.com. Margit's team did an excellent, thorough analysis and truly helped our team make critical content decisions. A pleasure to work with all around!"
— Tony Brancato, Sr. Director, Product Management, Time Inc.
Our Services
Content & social media strategy
Editorial plans, calendars, guidelines
Original content development
Content audit, plan and matrix
Operations & editorial management
Influencer programs
Social listening
Strategic partnership research,
recommendation & developmentBrand guidelines, voice and mission
Video production and film
Staff development & talent recruitment
CMS production
Competitive landscape analysis
Gyrate Media is proud to be a certified Women’s Business Enterprise. We are 100% woman-owned.
Meet Our Founder
Margit DetwEiler, Principal, Strategist & Editor
Over the last 20 years, Margit has led the editorial vision for some of the top media and consumer brands, including Real Simple, Everyday Health, and AOL Women & Lifestyle. Offering a unique blend of creative, editorial, business and technical skills, she’s created world-class multimedia publications, products and sites that attract both consumers and marketers. Prior to her digital life, Margit spent a decade as a Music Editor and then Managing Editor at the Philadelphia City Paper. In 2013 Gyrate Media independently launched a site for Gen-X Women known as TueNight.com, a Webby honoree in 2013 and nominee in 2017. Margit is also an award-winning reporter and editor and has contributed to the Associated Press, Digiday, Village Voice, Rolling Stone and many others.
