Content Audit for People Magazine


Gyrate Media’s Role:  

  • Conducted a qualitative and quantitative content audit across People’s mobile, tablet and desktop platforms.

  • Reviewed Top 50 pieces of content and looked at headers, content, social attributes, SEO, metadata, user experience and more.

  • Developed a comprehensive overview of content opportunities and gaps through meticulous spreadsheet tracking, comparisons and screen shots.


  • After a two-month audit, the team was able to determine whether they should use two codebases or three; the optimal arrangement of content for each platform and content to migrate and retire