Content Audit for People Magazine
Gyrate Media’s Role:
Conducted a qualitative and quantitative content audit across People’s mobile, tablet and desktop platforms.
Reviewed Top 50 pieces of content and looked at headers, content, social attributes, SEO, metadata, user experience and more.
Developed a comprehensive overview of content opportunities and gaps through meticulous spreadsheet tracking, comparisons and screen shots.
After a two-month audit, the team was able to determine whether they should use two codebases or three; the optimal arrangement of content for each platform and content to migrate and retire