Content Audit for People Magazine
Gyrate Media’s Role:
- Conducted a qualitative and quantitative content audit across People’s mobile, tablet and desktop platforms.
- Reviewed Top 50 pieces of content and looked at headers, content, social attributes, SEO, metadata, user experience and more.
- Developed a comprehensive overview of content opportunities and gaps through meticulous spreadsheet tracking, comparisons and screen shots.
- After a two-month audit, the team was able to determine whether they should use two codebases or three; the optimal arrangement of content for each platform and content to migrate and retire