Content Audit for People Magazine

 
 
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Gyrate Media’s Role:  

  • Conducted a qualitative and quantitative content audit across People’s mobile, tablet and desktop platforms.
  • Reviewed Top 50 pieces of content and looked at headers, content, social attributes, SEO, metadata, user experience and more.
  • Developed a comprehensive overview of content opportunities and gaps through meticulous spreadsheet tracking, comparisons and screen shots.

Results

  • After a two-month audit, the team was able to determine whether they should use two codebases or three; the optimal arrangement of content for each platform and content to migrate and retire