Strategy & Content Creation for CitiBank
Gyrate Media’s Role:
Year-long project advising on editorial, social and video strategy for Citi and content strategy and development on Women&Co.com, partnering with Federated Media.
Identified best-in-class influencers to create broader content for existing site.
Developed voice and produced high-quality, sharable content.
Delivered newsletters, tentpole concepts, column for Managing Director Linda Descano.
Delivered content for Citi’s LinkedIn relationship.
Conceived and led Citis first Google Hangout, “Citi Talks”
Introduced influential contributors and new topics aligned with Citi goals.
Exponential monthly traffic growth:
40x more page views
70x more visitors
25x more social sharing