Strategy & Content Creation for CitiBank


Gyrate Media’s Role:  

  • Year-long project advising on editorial, social and video strategy for Citi and content strategy and development on Women&, partnering with Federated Media.
  • Identified best-in-class influencers to create broader content for existing site.
  • Developed voice and produced high-quality, sharable content.
  • Delivered newsletters, tentpole concepts, column for Managing Director Linda Descano.
  • Delivered content for Citis LinkedIn relationship.
  • Conceived and led Citis first Google Hangout, Citi Talks


  • Introduced influential contributors and new topics aligned with Citi goals.
  • Exponential monthly traffic growth:
    • 40x more page views
    • 70x more visitors
    • 25x more social sharing