Strategy & Content Creation for CitiBank
Gyrate Media’s Role:
- Year-long project advising on editorial, social and video strategy for Citi and content strategy and development on Women&Co.com, partnering with Federated Media.
- Identified best-in-class influencers to create broader content for existing site.
- Developed voice and produced high-quality, sharable content.
- Delivered newsletters, tentpole concepts, column for Managing Director Linda Descano.
- Delivered content for Citi’s LinkedIn relationship.
- Conceived and led Citis first Google Hangout, “Citi Talks”
- Introduced influential contributors and new topics aligned with Citi goals.
- Exponential monthly traffic growth:
- 40x more page views
- 70x more visitors
- 25x more social sharing