Editorial Direction for P&G
Gyrate Media’s Role:
- Led editorial direction for voice, content types, templates, talent and taxonomy for P&G’s new brand, StyleUnited via Federated Media.
- Identified talent: a mix of notable bloggers, influencers and reporters.
- Produced high-quality, sharable content including video, articles, infographics
- Managed production & publication.
- Delivered social & eCRM programming.
- In the first 3 months, StyleUnited gained over 1 MILLION page views.
- 67% of that traffic is organic/earned
- Traffic to content performed 327% better than KPI Target.
- Consumers are claiming 63% offline and 50% online PURCHASE INTENT.
- Over 1,000 pieces of content for consumers to find and share.