Editorial Direction for P&G

 
 
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Gyrate Media’s Role:  

  • Led editorial direction for voice, content types, templates, talent and taxonomy for P&Gs new brand, StyleUnited via Federated Media.
  • Identified talent: a mix of notable bloggers, influencers and reporters.
  • Produced high-quality, sharable content including video, articles, infographics
  • Managed production & publication.
  • Delivered social & eCRM programming.

Results

  • In the first 3 months, StyleUnited gained over 1 MILLION page views.
    • 67% of that traffic is organic/earned
  • Traffic to content performed 327% better than KPI Target.
  • Consumers are claiming 63% offline and 50% online PURCHASE INTENT.
  • Over 1,000 pieces of content for consumers to find and share.