Editorial Direction for P&G
Gyrate Media’s Role:
Led editorial direction for voice, content types, templates, talent and taxonomy for P&G’s new brand, StyleUnited via Federated Media.
Identified talent: a mix of notable bloggers, influencers and reporters.
Produced high-quality, sharable content including video, articles, infographics
Managed production & publication.
Delivered social & eCRM programming.
In the first 3 months, StyleUnited gained over 1 MILLION page views.
67% of that traffic is organic/earned
Traffic to content performed 327% better than KPI Target.
Consumers are claiming 63% offline and 50% online PURCHASE INTENT.
Over 1,000 pieces of content for consumers to find and share.