Meet Our Experts


Margit Detwiler, Principal, Strategist & Editor

Over the last 20 years, Margit has led the editorial vision for some of the top media and consumer brands, including Real Simple, AOL Everyday Health. Offering a unique blend of creative, editorial, business and technical skills, she’s created world-class multimedia publications, products and sites that attract both consumers and marketers. Prior to her digital life, Margit spent a decade as a Music Editor and then Managing Editor at the Philadelphia City Paper. In 2013 Gyrate Media independently launched a storytelling site and event series for Gen-X Women, twice-honored by the Webby Awards. Margit is also an award-winning reporter and editor and has contributed to the Associated Press, Digiday, Village Voice, Rolling Stone and many others. 


Jessica Weil, Strategic Project Manager

Jessica is a senior-level digital media strategist and management consultant obsessed with creating great experiences and delivering unprecedented value for clients. For 17 years, Jessica has driven digital content/UX, research, product and marketing strategies for major media networks, agencies, organizations and startups, in Director and VP-level positions, including AOL, Participant Media (CSR campaigns for Disney, Amex, Hewlett, MacArthur), the Los Angeles Times, Univision, Edison and Wikia (sister brand of Wikipedia), among others. Jessica is our T-shaped versatilist—a proven leader and manager of teams working to develop, launch and grow successful products and campaigns, both online and off.  


Ruth Gallogly, Content Producer & Editor

Ruth Gallogly has over 17 years of experience creating effective content marketing solutions for nonprofits, for profits and individual entrepreneurs alike. She has worked with such clients as Audible, Shapeways, Rit Dye, Single Stop and United Way of NYC. Prior to her client work with Gyrate Media, Ruth was with the Robin Hood Foundation for nearly a decade, overseeing digital media and managing communications and marketing. Ruth holds an MFA in Creative Writing from NYU. She has written and produced content for teen websites, including the Noggin-backed online cartoon Citizen Phoebe. She also devised scripts for Radio Noggin and wrote a Scholastic Read 180 book.


Wendy Goldman Scherer, Social Analyst

With more than 25 years experience in marketing research, Wendy has led the way for innovative research techniques with a specialization in creative social media research. Her first social listening project, back in the early 1990’s, was to identify Bonnie Raitt fans on UseNet and bulletin boards, and Wendy has stayed ahead of the curve ever since, developing a social listening and tracking platform and methodology long before automated tools came to market. She has worked with top global brands such as Merck, IBM, General Mills, Cabot Creamery Cooperative, Connection Academy, Weight Watchers, Gortex, among others.