Insights-Powered Content Development for Verizon
Gyrate Media’s Role:
Developed a targeted social listening program to identify topics & trends from industry influencers and in broad social conversations.
Created 100+ pieces of thought leading tech-based content (both ghost-written and influencer bylined) on key topics for VZW, powered by social listening insights as well as editorial, VZW priority and news event filters.
Wrote regular “thought starters” for VZW PR team to aid in their own content creation.
Created a series of graphics and infographics.
Developed content strategy, management protocols and competitive analysis insights to help VZW revise its News Center strategy in 2014/2015.
Currently working for Corporate and Enterprise on content and social listening as well as editorial strategy for VZ consolidation.
1. Increased Engagement: including more shares, likes and comments on social.
How did we do this?
By raising the quality and relevancy of content;
Creating entry points for readers;
Employing smarter “what's next" pathing; and
2. Lifespan/ Longevity: Many of these richly reported, innovative stories from months back are still popular with readers.
3. Audience Growth: Grew the audience of women & millennials through content of direct interest, informed by our innovative content strategy approach (social listening + editorial insight). This enabled us to listen to a highly relevant set of topics and influencers to identify concrete trends, then add editorial insight to develop fresh, topical content.
4.Increased traffic at Verizon.net: Several non-news stories not only generated high traffic, but also referred users to other pages on Verizon.net.