A 20-year vet in publishing with 13 years in digital content, Margit Detweiler has the unique ability to speak the language of both editors and brands.
"Margit found creative ways to connect with our consumer and pushed the team's thinking on the evolving social media landscape."
-Michelle Aleti, Brand Manager, P&G Beauty
"Margit is a rare breed of digital executive who understands the intersection between business, technology, and quality content."
-Elena Rover, VP/ Group Director, Digitas Health
When creating a comprehensive content strategy, sometimes brands have to get out of their own way. To thrive as publishers, brands should simplify their approach and take the long view. Some brands do this quite well; others not so much. We wrote about this in two pieces on Digiday: where brands go wrong with content More…
